HORSHAM, Pa. – Cottman Transmission and Total Auto Care continue its winning streak for its highly regarded digital marketing expertise with yet another award on the shelf for the groundbreaking Transmission Physician, growing the brand’s reputation for service and quality.
Out of more than 2,200 submissions from 15 countries, Cottman’s web series “Transmission Physician,” featuring an animated female transmission expert, earned the Platinum Award in the Animation category in the 2017 dotCOMM Awards for excellence in web creativity and digital communication.
“From the first time we revealed the Transmission Physician, we knew she was something special,” said Derik Beck, vice president of digital marketing at Cottman. “Now, she’s won multiple awards and it reinforces the care we put into her in the first place, reflecting our commitment to service and education for our customers over everything.”
Winners were selected from 241 categories for websites, videos, social media, paid media, owned media, earned media and digital marketing and communication programs. Entries for the dotCOMM Awards came from corporate marketing and communications departments, digital shops, advertising agencies, PR firms, production companies, and freelancers.
The dotCOMM awards are administered and judged by the Association of Marketing and Communication Professionals (ACMP). The international organization consists of several thousand marketing, communication, advertising public relations, and media production and freelance professionals. AMCP oversees awards and recognition programs, provides judges and rewards outstanding achievement and service to the profession.
Winning a dotCOMM Award goes even further to raise Cottman’s reputation as an industry leader for the Transmission Physician video series as it contributes to the overall marketing strategy of Cottman.
The dotCOMM Platinum Award is just one in a series of awards that the Transmission Physician has garnered in 2017 – the brand also took home the following in recent months:
- Silver Award, Summit Creative Awards for Education Animated Video Series
- Bronze Award, Telly Awards, Craft Use of Animation for Branded Content & Entertainment and Web Series for Video, Shows or Segments
- Gold Medal, Hermes Creative Awards, Electronic Media – Websites, Educational Video Series
- “Excellence” designation, Communicator Awards, Online Video in a Campaign or Web Series
- “Distinction” designation, Communicator Awards, Online Video in Video Education
The Transmission Physician web series is a standout component of Cottman’s broader catalog of educational digital content. Using accessible animation and themes, Cottman shares its educational videos on the brand’s website as a way for consumers to learn more about common car care topics.
As a specialist in transmission technology and repair, the Transmission Physician debunks common transmission myths, shares specialized, transmission-specific advice and explores related topics such as checking the automatic transmission fluid (ATF), why transmissions are so expensive, the process of how a transmission works, rechecks and more.
She joins the Cottman Man, the brand’s well-known namesake who has long starred in his own digital series, teaching consumers about car care and tips to maintain the longevity of their vehicles. Together, these characters strengthen Cottman’s ability to connect with consumers and creatively share meaningful maintenance information that adds value to the excellent services already offered at every Cottman location.
About Cottman Transmission and Total Auto Care
With locations across the U.S., Cottman Transmission and Total Auto Care is a transmission and auto repair brand that services almost any make or model vehicle, foreign or domestic. Cottman Transmission and Total Auto Care centers specialize in complete transmission service, brakes, suspension, air conditioning service and much more. Cottman’s headquarters is based in Horsham, Pennsylvania. For more information, please visit www.Cottman.com and www.TheCottmanManBlog.com.